We all know it can be hard to know where to plant a garden, but there’s one place that we do know a lot about.
We’re talking about the NFL, and that’s the Green Bay Packers.
The team is getting into the vegetable business as a part of a joint venture with American Express.
The deal with American, which is owned by Bank of America, is set to go live next week.
The company will offer a wide variety of vegetable varieties for sale through the partnership, including broccoli, cauliflower, Brussels sprouts, cucumbers, kale, carrots, lettuce, tomatoes, sweet potatoes and watermelons.
American Express will also offer the Packers a new brand of home-grown seeds, which will be available through the new season, with seeds purchased online and from the Packers.
It’s a deal that we expect to see the Packers use to grow the brand.
As we’ve seen with many new ventures like this, there’s a lot of opportunity to build brand loyalty with customers.
The Green Bay deal also includes a new, exclusive offer for American Express customers that includes up to two $500 cashback rewards points per purchase.
The first time you redeem one of those points, you’ll receive the cash back and the second time you do, you will receive two $50 cashback points per $1 spent on all of your purchases.
That’s one of the perks of being part of an American Express program.
American has also launched a new rewards program for members, with $100 in cashback for every dollar spent online.
In addition to that, the team will be giving fans another way to earn cashback, with American allowing members to earn up to $500 in cash back on purchases in-store and online.
All of that is coming to the Packers in the form of a new team logo, which was created by famed artist and graphic designer Jim Jarmusch.